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Public Relations in the Digital Age
Public Relations will always be about people foremost. While ongoing technological developments effect Public Relations as an institution, the industry’s key purposes remain the same. PR is still...
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How to reach a generation of Ad-Skippers
In an ever increasing mobile-first world, our attention spans are shorter than ever. Being bombarded by marketing and advertising messages at every juncture of our day, it is no surprise that we have...
View ArticleThe Algorithm Take-Over: How Algorithms are shaping marketing today
Technology is becoming increasingly pervasive, touching every part of our lives and extremely intelligent, some may say out-smarting humans. Algorithm NOUN A process or set of rules to be followed in...
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Tips to aid your Real-Time Marketing Strategy
The increasing dependence of humanity on different forms of technology has resulted in an upward trend in real-time marketing. We live in an instant age, where consumers want everything instantaneously...
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